Joynagar Moa Gi Tag Website Joynagar Moa Hub

For purchasing GI-tagged Joynagar Moa, one reliable website is Products – Joynagar Moa Hub.com It offers authentic Joynagar Moa made with traditional ingredients like Kanakchur Khoi and Nolen Gur, ensuring the true taste of this GI-certified delicacy from Joynagar, West Bengal.

Joynagar Moa Hub is a trusted platform dedicated to delivering the highest quality Moa directly from the source, maintaining the heritage and authenticity of this beloved sweet.

The history of Joynagar-er Moa dates back over a century, originating in the Joynagar region of West Bengal, India. This winter delicacy is made from key local ingredients such as Kanakchur Khoi (a special variety of popped rice) and Nolen Gur (date palm jaggery), which are only available during the winter months.

Key Points in Joynagar-er Moa's History:

Yes, the name Jayanagar (often spelled Joynagar) is believed to have originated from Jaychandi Mata, a local deity worshipped in the region. The town of Joynagar in West Bengal, where the famous Joynagar-er Moa is produced, is closely associated with this cultural and religious heritage. Jaychandi Mata is revered in the area, and the town's name reflects the deep-rooted connection to this deity, symbolizing victory and divine grace.

This historical and spiritual background adds another layer of significance to the famous sweet, Joynagar-er Moa, linking the town’s rich heritage and its iconic winter delicacy.

• Origin: The sweet first gained popularity in the early 1900s, when local confectioners in Joynagar began using freshly harvested Nolen Gur to create a unique, melt-in-the-mouth sweet.
• Popularity: As word spread, Joynagar Moa became synonymous with winter treats, and demand surged not only in Bengal but across India and beyond. It is now seen as a symbol of Bengali heritage and festivity.
• Cultural Significance: Over the years, the Moa has become a must-have during winter festivals like Poush Sankranti and is also commonly used as a gifting item.
• GI Tag: In 2015, Joynagar-er Moa received the Geographical Indication (GI) Tag, which protects its authenticity and ties it exclusively to the Joynagar region. This was a major milestone, preserving its unique heritage and ensuring the use of traditional methods and ingredients.

The history of Joynagar-er Moa is deeply intertwined with the local culture and the ingredients that define it, making it one of Bengal's most beloved sweets.