Joynagar Moa – Authentic GI-Tagged Bengali Winter Sweet | Order Online Now
Joynagar Moa is a Bengali sweet that received a GI tag this year. Here’s everything you need to know about it.
Joynagar Moa: The GI-Tagged Bengali Sweet for Your Winter Sweet Cravings
Image Credit: Source: Rajesh Sasmal/Facebook
It’s a winter evening in Delhi and I’m at a friend’s house in Chittaranjan Park. We were chatting over a cup of tea and Jhalmuri and suddenly a strong aroma hit us. Upon enquiring, I came to know that her granny was boiling something over the stove that she had brought from Bengal. A few more minutes went by, and I figured out that it was none other than Rater Nolen Gur. Being a bangali , I am pretty familiar with the assortment of delicious dishes that the neighbouring state has in store.
Coming back to the story, I couldn’t resist and went to her kitchen to enquire what her granny was making. The old lady mentioned that it was something that her mother-in-law used to prepare during winters and the dish is called Joynagar Moa. The lady then proceeded to add fried paddy, thickened milk, Khir cardamom powder and ghee and cooked the mixture for some time. She then made ladoos out of it and packed some for me. After reaching my House, I couldn’t resist but grab a bite of the delicious ladoos and honestly, I was gobsmacked.
Upon researching more about the delicacy, I came to know that the dish is made specifically with Kanakchur Khoi (fried paddy) that is made from an aromatic variety of paddy grown in the Joynagar Mojilpur district of West Bengal. Locals believe that the dish was first made in the year 1904 by Buchki Babu, a local of Joynagar. The dish is exclusively made during winters as both the main ingredients- Nolen Gur and Kanakchur Khoi are available during November and December. Owing to the place of its origin, the dish has received a GI tag in 2015.
Discover the authentic taste of Joynagar Moa – a GI-tagged Bengali winter sweet made from Kanakchur puffed rice and Nolen Gur. Handcrafted in Joynagar, this seasonal delicacy is now available online. Fresh, original, and full of tradition!
Joynagar Moa Hub is your trusted Bengal store and one-stop Bengali website to shop authentic Bengali products like Joynagar Moa, Jhola Gur, and premium Nolen Gur online. Looking for a Bengali store near me? We deliver across India – right to your doorstep.
Joynagar Moa Hub brings you authentic Joynagar Moa and traditional Joynagarer Moa, made with pure khajur gur and Kanakchur khoi. Shop nolen gur online, along with handcrafted gur er batasa, and enjoy the true flavors of Bengal at your doorstep.
If you're seeking the most acclaimed Joynagar Moa shop in Joynagar, Loknath Mistanna Bhander, popularly known as Sasmal Babur Moa, stands out as a top choice. This establishment is renowned for its commitment to traditional Moa-making techniques and has earned recognition for its quality and authenticity.
Why Loknath Mistanna Bhander (Sasmal Babur Moa) is Celebrated:
loknath mistanna bhander (GI) certified Joynagar Moa, PAtali Gur, Rater Nolen Gur manufacturer comes first Exporter from joynagar
• Authentic Ingredients: Utilizes premium Kanakchur Khoi (puffed rice) and pure Rater Nolen Gur (date palm jaggery), ensuring the genuine taste of Joynagar Moa.
• Traditional Craftsmanship: Adheres to time-honored methods of preparation, preserving the rich heritage of this Bengali delicacy.
• GI Certification: Recognized as a Geographical Indication (GI) certified shop, affirming its dedication to maintaining the traditional standards of Joynagar Moa production.Joynagar Moa Hub
• Innovative Offerings: Introduced unique variations like the Chocolate Cadbury Joynagar Moa Ball, blending classic flavors with modern twists.Joynagar Moa Hub
• Online Accessibility: For those unable to visit in person, their products are available online through Joynagar Moa Hub, facilitating nationwide delivery.