JOYNAGAR

About Joynagar – Land of the Iconic Moa

Joynagar is a culturally rich town located in the South 24 Parganas district of West Bengal, India. It is best known across the country for its legendary Joynagar Moa, a winter delicacy made from kanakchur khoi (a special type of puffed rice) and nolen gur (date palm jaggery). This iconic sweet has earned the prestigious Geographical Indication (GI) tag, symbolizing its authenticity and heritage.

Key Highlights:

  • Location: Close to Baruipur, on the southern outskirts of Kolkata.

  • Famous For: Joynagarer Moa, made fresh during the winter season (December to February).

  • Cultural Significance: A hub of traditional sweet-making practices and rural Bengali culture.

  • Agriculture & Local Produce: The area is also known for quality jaggery (khajur gur) and traditional rice cultivation.